Please Join Us on Our Journey

As we planned the launch of this new magazine over the past several
months, the sales team, writers and I have had the chance to talk to several hundred
local business people and community leaders.


When we told them the goals for The Business Report, their feedback
was overwhelmingly positive, with one person after another agreeing that
we’re offering just what Gainesville and Alachua County need: a fair and
accurate source for local business news, a friendly place where business
owners can turn for no-nonsense advice and most of all, a bold advocate
for issues that concern the business community.


The public reaction to our plan is gratifying—and a bit humbling too,
because we take our responsibilities seriously and want to deliver for you
on every one of our objectives. We want The Business Report to be
your voice on issues that affect local business. More than that, though, we
want the magazine to be a positive influence on the community at large.
That’s why we adopted this mission statement:


The North Central Florida Business Report will help shape the
growth of Gainesville and Alachua County and their businesses, making
the area a better place to live, work and play.